When creating a website for your business or perhaps redesigning your website, you might be asking yourself why web design is important and what makes it good. The truth is that website design and development is about more than just looking pretty.

Web design is important because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. A good web design helps you keep your leads on your page.